PINK. More than a colour. It’s a symbol of courage, unity, and intention.

WEAR PINK is a commitment—to sustainability, to social good, and to changing how we think about what we wear.

Here, PINK isn’t just worn—it’s lived.

Did you know that 1 in 5 garments ends up in landfills, often without ever being tried on or worn?

Consider how many “race shirts” are worn only once or not at all. By emphasizing the importance of colour, we can reduce the number of race shirts produced each year and explore better ways to support the artists who design them.

Now, you’ll always have a reason to participate in Earth Day celebrations and to advocate for mental health and various charitable causes.

Think of your Wear PINK gear as an advanced, sustainable, visible, functional, and creative awareness ribbon.

WEAR PINK is more than a colour—it’s a symbol of presence, compassion, and collective action. It unites us, whether we’re rallying behind a cause, supporting a team, or standing in solidarity for something bigger than ourselves.

Wearing pink isn’t just a statement—it’s a commitment to channeling positivity, strength, and shared purpose, proving that together, we can create real change.